Guerrilla Gravity was founded in 2011 by Will Montague, Matt Giaraffa, and Kristy Anderson. The Shredquarters, located in downtown Denver, Colorado, was established in 2013. Matt explains, “It took the better part of a year to finalize designs, prototype the GG/DH downhill bike, and begin setting up the factory,” and Guerrilla Gravity has been a production mountain bike company ever since.
There’s no doubt that Guerrilla Gravity is ultra-intriguing for mountain bike riders, from its name to its bikes. Their most common question: Where did that name come from?
Guerrilla: A community driven effort to spark change, and Gravity: The fun part of mountain biking. “We believe businesses exist to serve their communities, so we’ve made it our mission is to make mountain biking more awesome. What does that entail? Improving trail access, increasing ridership, and of course making badass mountain bikes,” they state boldly on their website.
Their bikes are making no less of a bold statement. Like Cane Creek, Guerrilla Gravity is trying to bring race-ready, high-performance technology to market at more affordable prices. “There are a handful of expensive boutique carbon brands in the US, but we wanted to offer groundbreaking performance in a more affordable package. Much the same way that you can get a
DBCoil to feel really similar to more bespoke suspension options and it’s half the price. Our design philosophy centers around a high level of refinement and focus on efficiency, creating bikes that are made for goin’ fast, built to last, and are easy to work on. Plus, we provide extensive customization options, from build kits to frame colors. This means you’re building a bike that’s dialed for you.”
Speaking of customization… Guerrilla Gravity announced the expansion of their Cane Creek OEM partnership at their 2019 Launch Event. Cane Creek Helm fork will be offered as an upgrade on every model in Guerrilla Gravity’s line up. Additionally, The Smash and Megatrail will have the DBAir CS as an upgrade, and the Shred Dogg and Trail Pistol will have the DBCoil IL as an upgrade option. “A lot of riders were really excited to see the new Helm up close, and there has been a lot of interest in trying it out for the ‘19 season. Most of our riders try to go out of their way to support domestic manufacturing and everyone was stoked to see The Smash set up with some made-in-America suspension!” Marketing Manager Bobby Brown recalls.
Guerrilla Gravity proclaims they’ve been big fans of the Cane Creek 40 and 110 headsets, as well as the Double Barrel shocks, since the very beginning, using them on the first GG/DH and Megatrail bikes: “The DBCoil IL was our go-to shock for hard-hitting Trail Pistol builds from 2017 onward, and it remains a great option for riders who want the snap of a short travel bike along with the traction and ride quality of a coil shock when speeds pick up.”
