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COUNTERFEIT IDENTIFICATION GUIDE

COUNTERFEIT Product

Cane Creek Cycling Components is a company of riders. And we know that riding bikes makes life better. Every time someone chooses a Cane Creek product, they are choosing to trust us to improve their ride, to improve their life.

We honor that trust by making sure that every product we release – from a simple bearing to a highly sophisticated shock absorber – is the best product it can possibly be. Cane Creek is committed to make every ride better – through innovative design, superior performance and quality craftsmanship.  Our unwavering drive to bring the cycling community safer and more innovative products led us to construct our very own test lab.  Not only does our own fully equipped test lab allow for new design concepts and technologies to be developed – it also gives us the opportunity to set our own standards.  Standards we hold ourselves accountable to; standards that surpass the globally accepted requirements set forth by the International Organization for Standardization (ISO).  All components we develop must not only exceed ISO standards, but also must meet or surpass our very own benchmarks of quality, strength and safety before being considered an Authentic Cane Creek Cycling Component. 

Just because a counterfeit product looks similar to the authentic version does not mean it is safe to use. Cane Creek allocates an immense amount of time and resources to ensure the materials (i.e. specific aluminum alloy) and processes (i.e. heat treatment) used during manufacturing meet our stringent design requirements. As well as constantly working with our suppliers to deliver high quality parts that arrive within spec and tolerance. We assemble all eeBrakes, Helm Forks and Double Barrel Shocks by hand in our Fletcher, NC headquarters and perform 100% inspection. Counterfeit products stand against everything we believe in and work toward. The manufacturer(s) of counterfeit products disregard all of the hard work and commitment each member of the Cane Creek team puts into products we produce. We take this insult very seriously; as counterfeit products put the entire cycling community at risk. 

Please use this guide to help you in avoiding these dangerous products.

WHAT TO DO IF YOU’VE PURCHASED A COUNTERFEIT PRODUCT?

Stop using the product immediately if there is any question of a product’s legitimacy – Counterfeit products are not scrutinized by the same safety and testing procedures authentic Cane Creek products are subjected to. 

Please report all counterfeit products, or suspicious products for sale online to: [email protected]

To ensure that you are always purchasing legitimate Cane Creek products please only shop at Authorized Cane Creek Cycling Components retailers or directly on CaneCreek.com.  


HOW TO SPOT A COUNTERFEIT

  •   Poor construction and machining quality
  •   Cheap looking materials
  •   Missing logos or badging
  •   Flimsy, poorly printed packaging
  •   Large fonts, misspelled words, incorrect spacing
  •   Huge discounted pricing
  •   Untrackable serial numbers

HOW TO IDENTIFY COUNTERFEIT eeBRAKES (G4) 

Counterfeit eeBrakes are identifiable by the following: 

– Rounded brake shoe bolts

– Lack of detailed engraving on badge

– Flimsy packaging 

– Untraceable serial # information (H05284 are known to be invalid) 

– Heavy weight (over 95 grams)

– Cane Creek carbon compatible brake pads are not included (as they are included with authentic eeBrakes)

Stop using the product immediately if there is any question of a product’s legitimacy – Counterfeit products are not scrutinized by the same safety and testing procedures authentic Cane Creek products are subjected to. 

Brake Shoe Bolt & pads

Counterfeit eeBrakes have rounded brake shoe bolts & do not include brake pads – Authentic eeBrakes have titanium bolts with a conical shape and include Cane Creek (carbon compatible) brake pads

cable Bolt

Authentic eeBrakes have titanium cable bolts – Counterfeit eeBrakes come with inconsistent steel hardware.

engraving

Simple laser etching on ee logo badge and lack of CNC machining marks on bridge are Counterfeit – Authentic eeBrakes have two stage anodized engraved aluminum ee badges and defined CNC tooling marks. 

packaging

Counterfeit eeBrakes often have oversized product barcode stickers with incorrect font as well as flimsy packaging – Authentic eeBrakes have consistent product information stickers and sturdy boxes constructed from quality recyclable cardboard.   As well as INCLUDE carbon rim compatible Cane Creek brake pads with every eeBrake. 

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Reed Mann

Design Engineer
Name: Reed Mann
Position: Design Engineer
Year started: 2022
Best part of being a part of the Cane Creek family:  It’s very refreshing to work for a small, tight-knit company where we all share the same passions and to develop new products that make cycling better for everyone.
What you’ll find me doing on the weekends: Obviously riding bikes, but also wrenching on bikes or cars, exploring the mountains, and watching F1 races.
How I got here (at Cane Creek): Feeling pretty unfulfilled with a corporate engineering job, I happened to see that Cane Creek was hiring. I jumped at the opportunity to get my hands dirty working on the latest bike tech and was fortunate enough to be offered the position.