Being Frank – My Cane Creek Favorites
Favorites, everyone has them. Craft beer, James Bond actor, MotoGP racer, burger joint, and even offspring (but parents can’t admit that) — everyone has favorites. While all of the Cane Creek products, particularly those born during my tenure, are special to me, some climb into my Favorites category. I have been a titanium fan for […]
Being Frank: Fading Stain
Years ago as a young product manager I learned that there are three big mistakes that can limit, hurt, or kill a new product: price, spec, and quality. A pricing mistake can be addressed quickly, and if done so correctly, may have little or no long term impact on a product’s success. Spec’ing (selecting) the […]
Introducing HELM MKII
INTRODUCING HELM MKII ORDER NOW Cane Creek Cycling Components is proud to announce the release of the HELM MKII suspension fork. The HELM MKII is the first major revision of Cane Creek’s HELM fork lineup and improves on its predecessor in nearly every way. To celebrate the launch, Cane Creek has also announced a Hot […]
Being Frank: COVID-19 Impact on Cane Creek
COVID-19 has likely impacted everyone to some degree, and while it has impacted Cane Creek, things could be a lot worse. I’ll try and spare you the CEO-speak that is intended to project how morally and ethically correct corporations want to appear, and instead share some of the situation we’ve been facing. I aim to […]
Being Frank – Unconditional Joy and Wonder
Like most everyone, I am consumed by the uncertainty and anxiety being caused by the coronavirus pandemic. So I have decided to force myself for a few minutes to focus on something that brings me unconditional joy and wonder: our dogs. As with bikes, we follow the N+1 philosophy. So our house has twenty short, […]
Being Frank – What’s in a name?
Marketing and politics are considered dirty disciplines by many, but they can be used for positive results – well sometimes. However, what follows is my rant on how Marketing and its managers can become disconnected with product. This was sparked by reading about Cadillac’s new model naming philosophy (details further down) and sharing my candid […]
Hellbender Neo BB – Watch the Video
The Hellbender Neo Bottom Bracket At Cane Creek, we are all about making advancements in technologies that make cycling better. Demand for Cane Creek to make a bottom bracket has long been on our radar. But we wanted to offer a product that was more than just another competitor. With the collaboration of SKF’s MTRX […]
Introducing The All-New Thudbuster
Introducing The All-New Thudbuster For over 20 years, Thudbuster has been the bicycle industry standard in suspension seatposts by providing unequaled comfort and reliability to riders around the world. We are now proud to announce the latest evolution to that legacy with the all-new Thudbuster ST. The new Thudbuster ST is superior to its predecessor […]
Being Frank: More Is Not Always Better
I will admit that I am predisposed to want more of a good thing. If one piece of homemade chocolate pie is good, three pieces should be better. If a four-hour road ride in the mountains is good, then five hours should be great. If 400hp in a 3,000 lb. car is good, 500hp should […]
Being Frank: To Hellbender With Bottom Brackets
We like to say that we do the products that we want to do, the way that we want to do them. But that is not the full story because we also strive to ensure that each of our products has a reason to be – that it provides real benefits that riders appreciate. Our […]
