On January 21st we launched our Blind Date campaign, featuring a set of 10 unique brakes.

The concept: Every hour for 10 hours you have a chance to fall in love with a brand new special set of eeBrakes. All that was revealed was a brief description of their personality and silhouette to form a guess.

With only 1 set of unique brakes available, buyers had to act fast!

Each has a style, a personal flair
To each their own, a truly unique pair
You can’t see their face, their colors, their eyes
But we’ll give you a very good taste of their vibes
Join us each day and (quickly) make your pick

Who will YOU choose?

Who makes you tick?

Watch our teaser video introducing the promotion below:

Blind Date #1, Valentina:

A retired fashion designer and renowned cycling shoe model.

Stirred the pot when she showed up to World’s in the controversial look of pairing pink shoes with red socks

Favorite ride beverage: Triple espresso, extra hot

She knows exactly how many seasons old your cycling kit is and she’ll call you out on it.

We had so much fun putting this campaign together! All 10 sets found a home - congratulations to lucky customers!

Here is the final reveal of these stunning Limited Edition eeBrakes: