PISGAH PROVEN
PISGAH BORN
Cane Creek Cycling Components has been shaping the cycling industry for nearly 3 decades and we are proud to call Pisgah National Forest home. Every product we choose to make is influenced by the endless miles of rugged singletrack and the twisty roads of Pisgah.
Our products are proven by Western North Carolina's grueling technical climbs and long rewarding descents; our products are born in the Blue Ridge Mountains and tested by the likes of Pisgah. As an employee-owned company, we set the highest of expectations for ourselves when we bring a product to market, sustained by premium customer service and interactions. We only pursue an idea for a product if that product enhances a rider's experience because we believe that riding bikes makes life better, so we work to make bikes better.
AUTHENTICITY
Authenticity is essential in anything that Cane Creek does as a company. Cane Creek is, first and foremost, people who love bikes and truly believe that they are working to make riding bikes better. As a small employee owned and operated company headquartered in the mountains of Western North Carolina. Cane Creek has leaned into these elements that make them unique and special as a company and never try to portray themselves as something they are not.
CRAFTSMANSHIP
A deep Craftsmanship should be evident in everything that is done at Cane Creek - just as it is always evident in their products. The perception of a brand's quality is often subconscious, and a poor-quality package, blurry photo, or broken webpage can speak volumes to a customer even if they don't realize it. Everything Cane Creek does as a company will aim to reinforce the level of quality and attention detail.
ALTERNATIVE
Cane Creek products are designed to be the premium Alternative to widely produced products aimed at the mainstream. Therefore, it is important that as a company, Cane Creek reinforces that ethos of alternative in everything that's produced. From advertisements to photographs to how Cane Creek presents its brand at trade shows and events - Cane Creek is always focused on being different from what is standard and expected in the cycling industry.
CANE CREEK COMMUNITY
Partnering Non-Profits and Advocacy Groups
Cane Creek Cycling Components is more than just a company bringing the cycling world some of the industries most innovative products – We are, first and foremost, people who love bikes and we truly believe we are working to make bikes better. This concept goes far beyond designing, testing and manufacturing premium components. This idea is instilled into our personalities, ambitions, and drive. Cane Creek Cycling Components is proud to support like minded organizations and continues to work towards a brighter future of greater trail access, protected bike lanes and more equality and accessibility.
Supporting Non-Profits and Advocacy Groups
The Pisgah Conservancy
Pisgah Area Sorba
G5 Trail Collective
Asheville on Bikes
Dirt Skrrts
7 Moons MTB
All Bikes Welcome
GritFest
Muddy Pedals
Outdoor Business Alliance
Sorba Main
AMBC Knoxville
BikeWalk NC
The League of American Bicyclists
People for Bikes
National Interscholastic Cycling Association
Outdoors for All
World Ride
WHO WE ARE
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Cane Creek Journal
A New Horizon for GRX Groupsets
When Campagnolo released their first crankset in 1959, it was the first crankset to be designed to work synchronously with other drivetrain parts. The heritage Italian brand used the word “gruppo” ...
Being Frank: Pound-For-Pound Product Champ?
At Cane Creek we like to say that product is #1. I have worked for a company that was the best at marketing, another that had the best sales team, and a third that prided itself on its engineering...
Blind Date eeBrakes: Finding Your Perfect Match
On January 21st we launched our Blind Date campaign, featuring a set of 10 unique brakes. The concept: Every hour for 10 hours you have a chance to fall in love with a brand new special set of ...
