AUTHENTICITY

Authenticity is essential in anything that Cane Creek does as a company. Cane Creek is, first and foremost, people who love bikes and truly believe that they are working to make riding bikes better. As a small employee owned and operated company headquartered in the mountains of Western North Carolina. Cane Creek has leaned into these elements that make them unique and special as a company and never try to portray themselves as something they are not.

CRAFTSMANSHIP

A deep Craftsmanship should be evident in everything that is done at Cane Creek - just as it is always evident in their products. The perception of a brand's quality is often subconscious, and a poor-quality package, blurry photo, or broken webpage can speak volumes to a customer even if they don't realize it. Everything Cane Creek does as a company will aim to reinforce the level of quality and attention detail.

ALTERNATIVE

Cane Creek products are designe dto be the premium Alternative to widely produced products aimed at the mainstream. Therefore, it is important that as a company, Cane Creek reinforces that ethos of alternative in everything that's produced. From advertisements to photographs to how Cane Creek presents its brand at trade shows and events - Cane Creek is always focused on being different from what i standard and expected in the cycling industry.