AUTHENTICITY

As an employee-owned company, we do what we want to do, how we want to do it. We aren’t beholden to shareholders or outside investors. We’re roughly 40 people in one building – a building that’s been producing bike parts for 50 years. We only pursue products that offer unique and noticeable improvements or benefits to the rider and we aim to do so in a premium manner.  

We believe that riding bikes makes life better, so we work to make bikes better. 

CRAFTSMANSHIP

We seek to involve a high level of craftsmanship in everything that we make at Cane Creek - from our hand-welded titanium crank, to our individually dyno-tested shocks. The components we create are reflections of our values as riders and we’re only interested in producing high quality components that make sense, that work, and that last. We buildshocks, forks,brake calipers, headsets and bottom brackets by hand in our North Carolina facility, individually testing and inspectingeach one before it touches your bike. 

ALTERNATIVE

Cane Creek products are designed to be the ‘Premium Alternative’ to widely-produced ones aimed at the mainstream. We look at problems of real riders (not just professional racers) and challenge the status quo. We are n to be different from what is standard and expected in the cycling industry and our small size and self-ownership allow us to pursue unique and counter-intuitive products. Our most successful products are all highly alternative in how they approach the task at hand. As a result, they’re stronger, lighter, more durable, better-looking, and higher performing than most competitors.