32 Years In The Making

The story of a new bike that looks like an old one

March 2025

Blog Author Section
Will Hard
Will Hart
Product Marketing Manager
Several months ago I decided it was time for a new gravel bike, so I reached out to some good friends of mine at Haute Bicycle Co. in Richmond, VA and asked them to build me a frame. Richmond is a lovely little hotbed of cycling culture and I was eager to ride a bike that was born in the same city that I was. Wilson and Stephen at Haute Bikes are taking some creative approaches in an effort to produce high-quality, handmade bikes at an attainable price point – something that is pretty unusual to find. Their bikes have boutique, ‘bike show-level' details and offer some beautiful and functional aspects like hand-bent seatstays, custom 3D printed chainstay yokes and some very clean and clever cable routing ports. We worked out some custom geometry tweaks to their standard gravel bike, the ‘Sauce’, mostly to make it play well with the Cane Creek Invert fork that I planned to use. We adjusted the geometry for the longer fork length and adapted their stock geometry to fit my own personal dimensions and handling preferences.

Wilson Hale (left) is a bike industry veteran of many talents and Stephen Wood (right) is a fantastic welder and frame builder. Together they make Haute Bicycle Co.

Learn More about Haute Bicycle Co.

Some last minute work needed...

Wilson fabricating custom dropout bolts.

Future Haute frames wait patiently in the wings.

Facing the headtube assures perfect headset alignment and fitment.

Wilson made me a custom stainless steel head badge on the spot, while I was building the rest of the bike.

The head badge gets hand-polished to perfection.

Reassembling the Invert after taking it apart for paint. Fresh splash oil and some basic workbench tools do the trick. 

The hardest part of putting together a custom bike is choosing the paint. I wanted this build to have real character and to tell a story standing on its own. I like the overall idea of something very modern and high tech that looks like something from a bygone era. New mixed with old. This is part of the reason why Star Wars is so appealing. It’s science fiction, but set in the past where space ships are rusty and warriors fight with swords, not bioweapons or AI. It sparks our imagination but still feels grounded in such a way that we can relate to it with some sense of nostalgia.
The thought of an orange gravel bike always appealed to me for some reason and in the search for inspiration, I thought of the 1993 Bridgestone XO-1 in ‘Construction Pumpkin.’ I always loved the deep orange colorway and I thought that paying homage to this early gravel bike would be perfect. I happen to have a good friend who owns an XO-1 and it occurred to me that he could help me paint match the original colorway. I knew right away that if we pulled it off, we would need to photograph both bikes together – a bit of a ‘then & now’ of gravel bikes.

William and his 1993 Bridgestone XO-1 (left) and Will with his 2025 Haute Sauce ‘804’ (right).  Yes, we actually have the same name... and now, look-alike bikes. Funny.

Backstory on the XO-1

The XO-1 was produced for just several years in the early 1990s by Bridgestone Cycle, the largest Japanese bike maker at the time. Only 1000 frames were offered in the 'Construction Pumpkin' colorway shown here.

It was built around a lightweight frame with road bike geometry, but used a custom fork and cantilever brakes to be able to clear off-road tires. It was sold with the infamous 'Mustache Handlebar' which was a dramatically flared drop bar (to the point of being nearly flattened) that aimed to provide more control, a more upright posture, and additional hand positions for long, unpaved adventures.

Bridgestone described the XO-1 as a “light, fast, comfortable bike that seems right for every ride.”

The XO-1 was marketed as a do-it-all, “all-country” bicycle, as it didn’t easily fit into a prescribed category. Polarizing by nature, it represented an alternative solution for riders that wanted the best of multiple worlds.

Today, we would call XO-1 a gravel bike - and it’s the perfect source of inspiration for a modern build that’s also redefining what gravel bikes can be.
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Then & Now

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804 is the area code of Richmond, VA - where this new bike and its rider were born. I love that it adds a uniquely personal touch to the bike while still paying obvious homage to the original.  

Black, red, and green pinstriping borders the model name and downtube panel. Definitively retro.

Cane Creek's facility was built in 1974 by Dia Compe and operated under that name until the company changed names (and ownership) in the nineties. Look closely and you’ll see several Dia Compe components on the Bridgestone. While not confirmed, it's possible that these parts were made in the very same Cane Creek facility where we still design, develop, and assemble many of the parts that now power the new Haute Sauce.
With over 30 years of technological development separating them, the technology in these bikes may be pretty different but the way they make us feel has stayed pretty much the same. That’s the magic of bikes I suppose.

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